0
Study: Live Chat increases sales conversions
Posted by Cebu Sales & Marketing
on
7:31 PM
Sales, online and off, are closed when the customer trusts the seller. To that end, how far does including live chat in the online sales and checkout process go toward sealing the deal? Numbers are coming in, and they’re looking good.
It seems it would make intuitive sense: customers can ask questions before buying the same way they could in a brick and mortar store. No phone calls, no automated systems, no echoing silence from across the Internet.
Trust is such an important concept. This may be why, according to GetElastic.com, multiple pages in the checkout process converts better than a single page. Their data suggests that three pages or steps are optimal, converting at 6.2 percent.
Even seven pages or more (which is unbelievable to me, impatient jerk that I am) converts better than a one-step checkout process. Only one of the top 100 retailers use a one page checkout, and they convert the least at just 2.5 percent.
It seems it would make intuitive sense: customers can ask questions before buying the same way they could in a brick and mortar store. No phone calls, no automated systems, no echoing silence from across the Internet.
Trust is such an important concept. This may be why, according to GetElastic.com, multiple pages in the checkout process converts better than a single page. Their data suggests that three pages or steps are optimal, converting at 6.2 percent.
Even seven pages or more (which is unbelievable to me, impatient jerk that I am) converts better than a one-step checkout process. Only one of the top 100 retailers use a one page checkout, and they convert the least at just 2.5 percent.
